Does it pay to be good?

• Autores: Remi Trudel, June Cotte
• Localización: MIT Sloan management review, ISSN 1532-9194, Vol. 50, Nº 2, 2009, págs. 61-68
• Idioma: inglés
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• Resumen

  • In surveys, customers have long claimed that they'd pay more for ethically produced goods. But is that what happens when they actually buy things? New experiments offer answers.