Jack Carlsen, Alison Morrison, Paull Weber
Small tourism firms in attractive tourism destinations are often generically described as'htestyle' oriented. A discourse on what the prefix 'litestXIc' means, when attached to small tourism firms in ditferent economic and social contexts has been developing fora decade now, reaching a point of complexity and contradiction. In order to explore this ubiquitous, vet nebulous term, the relevant literature and associated discourse is reviewed with the aini of understanding the motors, meanings, values and contexts of these lifestyle oriented small tourism (LOST) firms. It is concluded that there are many deficiencies in both the conceptualization as well as the content of current research in this increasingly important area. A multi-disciplinary and Systemic model for understanding the interactions and interdependencies of the different dimensions of LOST firms is presented.
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