Resumen de Web 2.0 as Catalyst: Virtually Reaching Out to Users and Connecting Them to Library Resources and Services
This article is based on services to library users in the area of chemistry at the Science and Engineering (S&E) Library of the University of Southern California (USC), to which I applied various new technologies as outreach approaches. Various Web 2.0 technologies such as a blog, tags, YouTube, RSS feeds, Instant Messaging, online presentation and e-surveys have been selected to overcome challenges in the current library framework and to enhance the effectiveness of the approaches. These Web 2.0 technologies function as catalysts which help lower human barriers between my users and me, enable me to reach my users virtually, and attract users to resources from the library as well as various services I provided.
