Life-cycle stages in wine tourism development: a comparison of wine regions in Croatia

Renata Tomljenovic ^[1] ; Donald Getz ^[2] ^[3] ^[4]
1. [1] Institute for Tourism
  
  Institute for Tourism
  
  Croacia
2. [2] University of Queensland
  
  University of Queensland
  
  Australia
3. [3] University of Calgary
  
  University of Calgary
  
  Canadá
4. [4] University of Gothenburg
  
  University of Gothenburg
  
  Suecia
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Localización: Tourism review international, ISSN 1544-2721, Vol. 13, Nº. 1, 2009, págs. 31-49
Idioma: inglés
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Resumen
- Wine tourism has emerged as a strategic development option for many destinations, including two regions in Croatia. It requires the emergence of a tourism and hospitality orientation, significant private and public capital investment, and a willingness on the part of winery owners to adapt to visitor needs and demands. The aim of this article is to critically examine the emergence of wine tourism in two Croatian wine regions and assess related life-cycle implications. Winery owners� perceptions of and attitudes toward wine tourism are specifically examined, employing interviews and a questionnaire. Recommendations are made for developing the potential of the Croatian wine regions, and for advancement of the wine tourism destination life-cycle concept.