Resumen de College students' destination selection behaviors: Gender-focused marketing approach
Gender-focused research has received a great deal of attention among leisure and travel scholars.
However, the concept of gender differences in consumers' destination selection behaviors has been neglected in the tourism literature. A sample obtained from an online survey was investigated to assess gender differences in such behaviors. Findings suggested six factors related to destination selection items and gender significantly differed in the factors. This study concludes gender-blind marketing strategies concerning destination selection behaviors are not appropriate for the young travel market. The findings are discussed for designing and positioning successful destination marketing for the youth.
