The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased From a Multiservice Provider: Does Age of Relationship Matter?

• Autores: Peter C. Verhoef, Philip Hans Franses, Janny C. Hoekstra
• Localización: Journal of the Academy of Marketing Science, ISSN 0092-0703, Vol. 30, Nº 3, 2002, págs. 202-216
• Idioma: inglés
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• Dialnet Métricas: 9 Citas