Internet provides a significant platform for cultural activity and has become a factor in the shaping of cultural interests. Museums have long recognized the potential that it provides for reaching new audiences and are currently considering the extent to which born-digital activity may require accommodation in the basic definition of museums (special focus on ICOM�s definition) and the museum profession. The inclusion of intangible material as a central component of the museum repertoire requires a change in the focus on tangible property as the touchstone of the museum profession. The articles explores the concerns that arose together with the availability of digital communication technologies but nonetheless does not hesitate to underline the expanding didactic role played by the professional community to forge the shape of Museum as it expands ever further into the all but boundless digital realm.
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