Factors influencing hotel occupancy in Jamaica: the role of events 1991-2008

• Diaram Ramjee Singh ^[1] ; Allan Wright ^[1] ; Carolyn Hayle ^[1]
  1. [1] University of the West Indies

     University of the West Indies

     Jamaica

     
• Localización: Tourism analysis, ISSN 1083-5423, Vol. 15, Nº. 3, 2010, págs. 357-365
• Idioma: inglés
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• Resumen

  • The aim of this article is to establish the primary economic determinants of hotel occupancy in Jamaica by reviewing for the period January 1991 to December 2008. The rationale is to help policy makers of Tourism and Hospitality management identify factors that have the biggest impact on hotel occupancy. The empirical results showed that stopovers, length of stay, events such Air Jamaica Jazz & Blues festival and to a lesser extent Reggae Sumfest are the main economic factors affecting occupancy levels. The study also seeks to establish whether seasonality affects hotel occupancy.