Resumen de Effects of residency and entertainment events on quality, satisfaction, and future intentions
Kakyon Kim, Ann Marie Weldon, Tarun Malik
Entertainment shows/events are becoming an increasingly great interest to entertainment organizations as a useful basis for attracting and retaining visitors. A total of 8,446 individuals surveyed by the Charlotte Regional Visitors Authority (Charlotte, NC) were used for analysis to explore significant differences in three quality dimensions (the show, the services/areas, and the staff treatment), along with visitor satisfaction and future intentions 1) between local and nonlocal visitors and 2) across five different types of the entertainment shows/events (Concert, Comedy, Broadway, Family, and Others). Results of multiple MANOVA procedures suggest significant differences in the quality dimensions, satisfaction, and future intentions between local and nonlocal visitors and across the different types of the entertainment shows/events. Accordingly, several implications relevant to marketing efforts and actions needed are discussed for practitioners and researchers.
