State Park Names: implications for tourism marketing
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Mark Morgan [1]
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[1] University of Missouri
University of Missouri
Township of Columbia, Estados Unidos
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- Localización: Tourism analysis, ISSN 1083-5423, Vol. 11, Nº. 1, 2006, págs. 71-74
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
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Resumen
A random selection of state park names were classified by their origins: from nature, culture, or people. The purpose of this study was to determine if park names were consistent with some of the attractions sought by tourists. Although it may seem trivial, names can be powerful links between people and places. Names can heighten visitor expectations, increase subjects' willingness to pay, or result in nonattendance if perceived needs are not met. Many people rely on cues to make decisions about recreation opportunities, instead of using information-based strategies. Names are dominant cues. Nearly 75% of the state park names contained a natural and/or cultural feature (although some of these included people). Only 4% of the parks were named after a person or group having no connection to the site. Overall, the findings were consistent with the literature. Park names were discussed in relation to marketing, visitor behavior, and place attachment, with implications for recreation policy.
