Erasmus Exchange program was developed to increase possibilities for education at international level (ECDG, 2008; Pyvis & Champan, 2007; Keog & Russel-Roberts; 2009; Goodman et al., 2008). The number of students participating in the programme has been growing since the program's implementation. This survey was conducted on the Erasmus outgoing 2008/09 generation at the University of Primorska (UP) with the aim of analyzing the main motives for enrolment on the programme. The research was designed to elicit whether professional or leisure related motives are more important than educational desires. The main motives identified have little to do with formal education, thus the authors suggest that some amendments of the Erasmus program at UP could be implemented in order to follow the guidelines and objectives of the Erasmus Exchange program as well as to argue for opportunities for the host cities and universities when addressing this important market segment.
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