Hospitality Marketing: Textbook Selection and Course Content

• Cathy H. C. Hsu ^[1] ; Li-Chun Lin ^[1]
  1. [1] Kansas State University

     Kansas State University

     City of Manhattan, Estados Unidos

     
• Localización: Journal of hospitality and tourism education, ISSN 1096-3758, Vol. 11, Nº. 1, 1999, págs. 22-29
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • The selection of a textbook can have a major impact on the potential success of instruction. Educators have the professional responsibility to provide the most appropriate course materials for students. The authors provide an overview of those factors that are important to consider when selecting a hospitality marketing course textbook.