Consumer Disidentification and Its Effects on Domestic Product Purchases: An Empirical Investigation in the Netherlands.

• Autores: Alexander Josiassen
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 75, Nº 2, 2011, págs. 124-140
• Idioma: inglés
• Texto completo no disponible (Saber más ...)