Mobile sales force automation: efficiency in design

• Autores: Afshan Kirmani
• Localización: Ergonomics in Design: The Quaterly of Human Factors Applications, ISSN 1064-8046, Vol. 19, Nº. 2, 2011, págs. 14-18
• Idioma: inglés
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• Resumen

  • Research shows that interaction models determine if designs are exploratory or task oriented in structure. When the business objective defines efficiency as the key goal, the intent and structure remain action oriented. In this article, the author establishes that mobile sales force applications need to focus on efficiency to enable field sales staff to increase their productivity.