Factors affecting the travel expenditure of visitors to Macau, China

• Woo Gon Kim ^[3] ; Taegoo Kim ^[1] ; Gabriel Gazzoli ^[2] ; Yumi Park ^[2] ; Sang Hyuck Kim ^[5] ; Si Sa Park ^[4]
  1. [1] Kyung Hee University

     Kyung Hee University

     Corea del Sur

     
  2. [2] Oklahoma State University

     Oklahoma State University

     Estados Unidos

     
  3. [3] Florida State University

     Florida State University

     Estados Unidos

     
  4. [4] Jeju National University

     Jeju National University

     Corea del Sur

     
  5. [5] Kyung Sung University, Busan, Corea del Sur

  Mostrar afiliaciones +
• Localización: Tourism economics: the business and finance of tourism and recreation, ISSN 1354-8166, Vol. 17, Nº. 4, 2011, págs. 857-883
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • This study examines factors affecting the travel expenditures of visitors to Macau. Employing Tobit analysis, the study investigates the effects of socio-demographic and trip-related characteristics on total expenditure, as well as various travel expenditures across different expenditure functions. Three locations were used for data collection: the border gate with mainland China, the Macau ferry terminal and Macau International Airport. Tourists who were married, had a higher education background and household income and were in a large party tended to spend more on total travel-related expenditures. Distance to Macau turned out to be another important variable affecting tourists� travel expenditure patterns. Compared to tourists from mainland China or Hong Kong, long-haul foreign tourists to Macau spent more on lodging and shopping. Considering the high contribution margin of international long-haul tourists, Macau�s tourism industry should entice more of these visitors to generate even higher revenues.