Resumen de Touism into the Future: Towards 2010, and Beyond
In the future the global tourism industry is likely to be affected by five key factors: human, geopolitical, economic, technological and environmental. These factors are likely to compel managers to find new ways to strategically position their operations across relevant global markets, possibly through the adoption of multiple virtual, and physical, integrated value-adding strategies and approaches. Targeting the tourist of the future will involve an array of response-driven approaches across a range of markets, market levels and localities. Many of these changes will be driven by new technologies that may herald an era of cyber-tourism. Therefore, there is a need for the tourism industry to position itself as a strategic early mover, in terms of planning, trialling and incorporating emerging ideas and technologies, and applying multiple market strategies to deliver new business options such as 'e-tourism houses'. Such ideas will generate new tourism streams, thereby further strengthening the industry's global competitiveness into the future. This paper examines a range of issues that are likely to impact and, to some extent, guide the future directions of the tourism industry.
