Will Consumers Be Willing to Pay More When Your competitors Adopt Your Technology? The Impacts of the Supporting-Firm Base in Markets with Network Effects.

• Autores: Q. Wang, Jinhong Xie
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 75, Nº 5, 2011, págs. 1-17
• Idioma: inglés
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