It's the Thought (and the Effort) That Counts: How customizing for Others Differs from Customizing for Oneself.

• Autores: C. Page Moreau, Left Bonney, Kelly B. Herd
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 75, Nº 5, 2011, págs. 120-133
• Idioma: inglés
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