Empire and Romance: Movie-Induced Tourism and the Case of the Sissi Movies

Mike Peters ^[1] ; Markus Schuckert ^[2] ; Kaye Chon ^[3] ; Clarissa Schatzmann ^[2]
1. [1] University of Innsbruck
  
  University of Innsbruck
  
  Innsbruck, Austria
2. [2] University of Applied Sciences HTW Chur
  
  University of Applied Sciences HTW Chur
  
  Chur, Suiza
3. [3] Hong Kong Polytechnic University
  
  Hong Kong Polytechnic University
  
  RAE de Hong Kong (China)
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Localización: Tourism recreation research, ISSN 0250-8281, Vol. 36, Nº. 2, 2011, págs. 169-180
Idioma: inglés
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Resumen
- Recent literature discusses movies and television as determinants of destinations� image formation influencing tourists� travel decisions. However, there still exists a lack of knowledge regarding the details of such screen-related influences on travel behaviour. This study attempts to shed light on these screen-related aspects and their role in influencing travel decisions and travel behaviour at the destination. In particular, it examines the role of the Austro- German Sissi movies in attracting visitors to Vienna (Austria). The movies were shot during the 1950s and Vienna served as a major set for the movie. Based on a review of the major literature in the field of movie-induced tourism and the empirical survey the authors are able to derive implications for destination marketing and further research recommendations. Questionnaires were distributed amongst visitors of Sissi-related heritage sites. The findings support the importance of movie-induced tourism by illustrating that the Sissi movies contributed to travellers� choice to visit Vienna and the film location.