Resumen de As políticas e estratégias do feminismo brasileiro junto aos meios de comunicação no Brasil em tempos de Conferência Nacional de Comunicação (CONFECOM)

Ana María Da Conceição Veloso, Edgard Rebouças

• The paper seeks to identify the main issue of the Brazilian feminist movement contributions for the debate about the democratization of the media in the country. Draws on studies of ideology, feminism and communication to question the place of collective subject that speaks in the cultural industries. Highlights the discursive strategies adopted by activists to withdraw their women�s subordination position within the public sphere between the 1970s and 2000. Reveals that the reproduction of feminist slogans in the media was critical to give visibility to the confront of sexism and patriarchy, understood as social phenomenon still present in Brazilian society. And finally, rescues women�s participation in an organized, with public policy proposals aimed at regulating the sector, the First National Communication (CONFECOM) in 2009