Dealing with Institutional Distances in International Marketing Channels: Governance Strategies That Engender Legitimacy and Efficiency.

• Autores: Zhilin Yang, Chenting Su, Kim-Shyan Fam
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 76, Nº 3, 2012, págs. 41-55
• Idioma: inglés
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