Resumen de Research note: analysis of the serviced apartments sector and Its prospects in Southeast Asia
Joan C. Henderson, Russell Arthur Smith
Serviced apartments are a distinct and sometimes neglected form of accommodation which is growing in commercial significance in the Southeast Asian region and beyond, marked by the emergence and expansion of international companies offering a variety of brands. Traditionally located in cities and targeting business travelers, there may be unrealized potential at alternative sites related to leisure tourists. Beach resorts and vacationers are one such opportunity, but there are constraints on development evidenced by market conditions in the popular Thai destinations of Phuket and Pattaya. The analysis of key attributes and trends concludes with some suggestions about avenues for further research.
