Resumen de Cosmeceutical products on social media

Warawut Narkbunnum, Tanom Bunaprasert, Tippakorn Rungkasiri

• Cosmeceutical products are products which have continuous growing rate. However, it is considered to be in the Grey Market because it still has not been approved by FDA. It is only in some countries, for example: Japan that it is already accepted as Quasi Drugs. As resulted from the advancement of biotechnology, Cosmeceutical products are effective within the short period of time; therefore, many products of this kind have been launched to the market. The components of cosmeceutical products originated from different sources, e.g. plants, animals or humans; some of them are safe, but some are not. Nevertheless, cosmeceutical products still receive a good response from the market. Particularly from online sources, surveys and literature reviews affirmed that Social media takes part in the development of innovation, which derived from participation of people. It plays an important role as a virtual meeting room for consumers around the globe. They are able to exchange information as consumers are actually allowed to convert any piece of word as they wish. Therefore, social media is regarded as a tool which stimulates Market pull for cosmeceutical products with the efforts of Push Up Demand, Change Consumer as Channel and Create Value.