Resumen de Decision support system using artificial neural network for managing product innovation

Noppakorn Klintong, Pakpachong Vadanasin, Natcha Thawesaengskulthai

• The firm�s capability to develop product innovation and successfully launch new products has been regarded as crucial determinant in sustaining a firm's competitive advantage and increasing the value of the firm. Firms have been faced with a complicated problem in innovation development project selection decisions. From review of the related studies we found two groups of capability; firm�s innovative capability and firm�s new product development capability are the factors affect the successful development of product innovation By utilizing Decision support system using Artificial Intelligent Network (ANN) which is the mathematical models developed by the study of the organization and functioning of biological neurons, we believe it is possible that they will provide a superior predictive system for use in the product innovation development project.