On the economic rationality of fluctuations in tourist frequentation at nature-based destinations: the case of Corsican seaside hotels
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Sauveur Giannoni [1]
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[1] University of Corsica Pascal Paoli
University of Corsica Pascal Paoli
Arrondissement de Corte, Francia
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- Localización: Tourism economics: the business and finance of tourism and recreation, ISSN 1354-8166, Vol. 18, Nº. Extra 3, 2012 (Ejemplar dedicado a: New advances in tourism economics), págs. 495-503
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
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Resumen
This paper answers a simple question: are fluctuations, and especially temporary slowdowns or decline, in frequentation always harmful for a tourist destination? The author proposes a simple theoretical model for a nature-based destination, in which a tourist�s willingness to pay (WTP) depends on the environmental quality of the place. He hypothesizes that, at some points in time, there is a rational economic incentive to experience a temporary decrease in frequentation in order to allow the stock of natural assets to regenerate. The author uses a sample of 80 seaside hotels in Corsica to show that tourists� WTP for a night stay depends positively on environmental quality. The results indicate that a deterioration of the environmental quality of the destination would reduce the WTP for a night stay in Corsica by more than 25%. This finding tends to confirm the paper�s initial hypothesis since, if the environmental quality of Corsica falls, rational hotel owners should ask for a limited and temporary slowdown in frequentation so that the environmental quality and the WTP can regain a higher and more profitable level.
