Research note: the new all-inclusive board formula in mature destinations - from motivation to satisfaction

Eugeni Aguiló Pérez ^[1] ; Jaume Rosselló Nadal ^[1]
1. [1] Universitat de les Illes Balears
  
  Universitat de les Illes Balears
  
  Palma de Mallorca, España
Localización: Tourism economics: the business and finance of tourism and recreation, ISSN 1354-8166, Vol. 18, Nº. 5, 2012, págs. 1117-1123
Idioma: inglés
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Resumen
- This study explores the all-inclusive board formula, recently expanded to traditional and mature destinations. Using a visitor survey conducted in Mallorca, Spain, tourists� main motivations, characterization and spending are explored. In addition, the study analyses the relationship between the all-inclusive formula and loyalty, a key factor for traditional resorts in the Mediterranean that are located near their main origin markets and record high levels of repeat tourism. The statistical evidence suggests that all-inclusive tourists have a lower level of spending, a lower ratio of repeat visit intention and a lower level of satisfaction.