Social responsibility of business in Ukraine: (Using the banking sphere as an example)

• Autores: Irina Soldatenko
• Localización: SCS Journal, ISSN-e 2225-2215, Vol. 1, Nº. 1, 2012, págs. 64-79
• Idioma: inglés
• Enlaces
  • Texto completo (pdf)
• Resumen

  • The article is devoted to the analysis of social responsibility of business and various forms of its realization in the sphere of banking services in Ukraine (in particular, to the analysis of external relations of banking institutions). A necessary condition of activities of any commercial organization in the context of a competitive environment is building and maintaining its positive reputation. Using the example of the banking sphere, we analyze practices of use by banks and other commercial organizations of negative communication technologies, and social consequences of these actions.