Resumen de Both/And: Merging Global and Local Identity through Design. A Case Study of Puerto Madero, Buenos Aires
With the rise of globalization, many municipal governments have developed large areas of their cities specifically to attract global capital and labour. While these areas are designed, in part, for a global audience, the fact that physical development is geographically fixed means it is also often used and given meaning by local residents. Although this mixed condition of global and local influences is often described as confrontational, it is possible to merge these influences to create areas that have a hybridized identity that is both local and global. This paper presents the case study of the centrally located and formerly derelict port area of Puerto Madero in Buenos Aires, Argentina. Global and local influences are made manifest in the redesign and revitalization of this area through formal characteristics, architectural language, social narratives and the design and planning process. The lessons gleaned from this case study can be used as a strategic foundation for future design and development in cities facing similar global/local issues around the world.
