What is the best Communication Strategy (Integration vs. Repetition) to persuade Consumers?: An Analysis across Levels of Brand Familiarity

• Autores: María Angeles Navarro Bailón
• Localización: Advances in Advertising Research, Vol. 2, 2012 (Breaking New Ground in Theory and Practice / Shintaro Okazaki (ed. lit.)), ISBN 978-3-8349-3134-4, págs. 327-342
• Idioma: inglés
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