Assessing the Quality of Self-reported Measures and the Reliability of Empirical Findings: Exploring Creativity Differences across Worldwide Agency Creatives and Managers

• Autores: Sheila Sasser, Scott Koslow, Mark Kilgour
• Localización: Advances in Advertising Research, Vol. 2, 2012 (Breaking New Ground in Theory and Practice / Shintaro Okazaki (ed. lit.)), ISBN 978-3-8349-3134-4, págs. 361-373
• Idioma: inglés
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