Giovanny Mauricio Tarazona Bermúdez, Luz Andrea Rodríguez Rojas, Begoña Cristina Pelayo García Bustelo, Óscar Sanjuán Martínez
This article focuses on the design and characterization of management model for MSMEs, based on e-commerce and the GS1 international e-com standard. The first part contextualizes electronic commerce and its impact on domestic industry, and briefly describes the B2B e-commerce model used in Colombia. Subsequently the first step to apply the model is presented, which corresponds to the design of a diagnostic methodology that evaluates the technological, technical, commercial and administrative aspects of the organization; after that are exposed the results of the pilot experiment performed on a MSME from Bogota, and finally will be explained the procedures for the implementation of the model
© 2001-2024 Fundación Dialnet · Todos los derechos reservados