Previous studies of House members' speech-giving behavior treat the behavior as a product of members' individual goals. By uncovering leadership memoranda soliciting member participation in one-minute speech giving, I find, first, that parties significantly structure one-minute speech giving, with party-orchestrated message campaigns accounting for about one-third of the speeches given. Second, I find that a party-based explanation illuminates individual members' speech-giving behavior. Ideological proximity to the party leadership and party organizational factors strongly influence a member's willingness to be �on message.� These findings have important implications for studies of both party message politics and members' speech-giving behavior.
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