Multinational firms in the world wine industry: an investigation into the determinants of most-favoured locations

• Autores: J. François Outreville, Michael Hanni
• Localización: Journal of wine research, ISSN 0957-1264, Vol. 24, Nº 2, 2013, págs. 128-137
• Idioma: inglés
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• Resumen

  • The objective of the paper is to identify some of the determinants of foreign investment of the largest multinational enterprises (MNEs) operating in the wine industry. The factors that drive firms to invest abroad and those that determine the location of those investments are examined in the case of the world wine industry. The list of the largest MNEs has been compiled using financial databases and company websites. Spearman rank correlation values are calculated between the ranking of the location popularity of host countries and the ranking of the independent variables or indices for the same period. The results of this study have some important implications. They indicate that location-specific advantages of host countries do provide an explication of the internationalization of firms in some preferred countries rather than others.