Dissecting home regionalization: how large does the region loom?

• Autores: Andre Sammartino, Thomas Osegowitsch
• Localización: The Multinational Business Review, ISSN 1525-383X, ISSN-e 2054-1686, Vol. 21, Nº. 1, 2013, págs. 45-64
• Idioma: inglés
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• Resumen

  • Purpose � The paper aims to motivate more rigorous theoretical and empirical specification of the home regionalization phenomenon, in particular the dynamics of shifting advantage over time within a multinational enterprise. It aims to improve dialogue among regionalization researchers.

    Design/methodology/approach � Contrasting the economizing and behavioral perspectives on internationalization, the paper presents five different archetypes of the home-regionalization phenomenon. These archetypes are predicated on strategic management stylizations of competitive advantage.

    Findings � The paper demonstrates that the notion of home regionalization as a dominant and superior model for firm internationalization remains a promising yet under-explained and inconsistently articulated thesis. By introducing and exploring the archetypes, it shows the diversity of home-regionalization theses, and the prospect that multiple forms of regionalization may be at play for different firms, industries and locations.

    Originality/value � The paper presents the full complement of archetypes of the home-regionalization phenomenon and explores their corresponding assumptions. These explorations open up new empirical and theoretical research avenues for distinguishing any genuine region effects.