Special Issue on Use and Impact of Social Networking: Guest Editors' Introduction

• Autores: Sudzina Frantisek
• Localización: Journal of Theoretical and Applied Electronic Commerce Research, ISSN-e 0718-1876, Vol. 8, Nº. 1, 2013
• Idioma: inglés
• Títulos paralelos:
  • Shopping and Word-of-Mouth Intentions on Social Media
  • What Drives Consumers to Pass Along Marketer-Generated eWOM in Social Network Games? Social and Game Factors in Play
  • Social Identity for Teenagers: Understanding Behavioral Intention to Participate in Virtual World Environment
  • Social Networks, Interactivity and Satisfaction: Assessing Socio-Technical Behavioral Factors as an Extension to Technology Acceptance
• Enlaces
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