This article reflects upon Willmott's 1993 article (�Strength is ignorance; slavery is freedom: managing culture in modern organizations�) by revisiting the idea of �Corporate Culturism� and its relevance for contemporary developments in management and organization, including higher education. It incorporates a commentary on how 1984 and �Strength is ignorance� have been read and some reflections on the genesis of the original 1993 article. It then expands on themes in �Strength is ignorance� which are of continuing relevance, and draws out implications for our research and professional lives, as scholars, working in business schools.
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