Resumen de �Down with Big Brother!� The End of �Corporate Culturalism�?
Hugh Willmott's classic 1993 JMS article, �Strength is Ignorance; Freedom is Slavery�, has greatly influenced how we understand culture management. It draws parallel's with George Orwell's Nineteen Eighty-Four to reveal the totalitarian aspirations of �corporate culturalism�. While it is sometimes said that employee resistance is missing in Willmott's account, I argue that it is implicitly pervasive, prefiguring subsequent investigations of �micro-emancipation� in management studies. The recent waning of scholarly interest in this type of resistance, however, also points to the contemporary relevance of Willmott's analysis. Emergent forms of corporate regulation utilize �biopower� rather than just cultural conformity, rendering micro-emancipation inadequate, but inspiring other types of dissent.
