Effects of hotel discounting practice on visitors¿ perceptions and visitation intentions

• Autores: Michael F. Sheridan, Seoki Lee, Wesley S. Roehl
• Localización: Tourism economics: the business and finance of tourism and recreation, ISSN 1354-8166, Vol. 19, Nº. 3, 2013, págs. 599-611
• Idioma: inglés
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• Resumen

  • This paper examines the effects of hotels� discounting practice on potential travellers� perceptions of a destination and their visitation intentions. The study adopts an experimental design, using a survey method with scenarios to accomplish its goal. The authors take Philadelphia as the destination and apply various statistical analyses to the data, including t-test, ANOVA and multiple regression. The findings suggest that a hotel�s discounting practice does not hurt, but rather enhances potential visitors� perceptions of the destination.