How People Really Use Mobile

• Localización: Harvard business review, ISSN 0017-8012, Vol. 91, Nº 1, 2013, págs. 30-31
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Charts and graphs are presented with information about how consumers use smartphones and other mobile devices and about variations in the effectiveness of mobile advertising related to the context or consumer use of the application in which the advertisement appears.