Clarification

• Localización: Harvard business review, ISSN 0017-8012, Vol. 91, Nº 4, 2013, págs. 19-20
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • A clarification is presented to the article "Rethinking the 4 P's" concerning the marketing model focusing on price, product, promotion, and place, which appeared in the January-February 2013 issue.