Why It Pays to Be a Category Creator: Interaction

• Localización: Harvard business review, ISSN 0017-8012, Vol. 91, Nº 5, 2013, págs. 22-23
• Idioma: inglés
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• Resumen

  • Letters to the editor are presented which comment on the March 2013 article "Why It Pays to Be a Category Creator" by Eddie Yoon and Llinda Deeken and also presents the authors' responses about product innovation, product category pricing, and new product development.