Advertising's New Medium: Human Experience: Interaction

• Localización: Harvard business review, ISSN 0017-8012, Vol. 91, Nº 5, 2013, págs. 23-24
• Idioma: inglés
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• Resumen

  • A letter to the editor is presented which criticizes the March 2013 article "Advertising's New Medium: Human Experience" by Jeffrey F. Rayport and also presents the author's response about advertising and marketing objectives.