Resumen de What Would Ashton Do--and Does It Matter?
The article questions actor Ashton Kutcher's influence on social media audiences and discusses the role of influence in consumer behavior, noting the books "The Tipping Point" by Malcolm Gladwell and "Everything Is Obvious" by Duncan Watts. The article discusses social influence and peer-to-peer influence in the context of homophily and the tendency for people to associate with others who have similar preferences. It also discusses confounding factors that impact an accurate estimation of social influence. Topics include early adopters of innovative products such as the iPhone smartphone and the effectiveness of personal invitations from Facebook Web resource friends to download an app (application software) over that of an automated announcement about the app.
