POLITICALLY CONSERVATIVE SHOPPERS SHUN GENERICS AND NEW PRODUCTS

• Localización: Harvard business review, ISSN 0017-8012, Vol. 91, Nº 5, 2013, págs. 30-31
• Idioma: inglés
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• Resumen

  • The article reports a study of scanner data found politically conservative consumers in the U.S. avoid generic and new products. The article notes lead researcher in the study was Vishal Singh of New York University (NYU). It also notes political conservatism is linked with a general preference for tradition.