Transient Advantage

• Autores: Rita Ghunther McGrath
• Localización: Harvard business review, ISSN 0017-8012, Vol. 91, Nº 6, 2013, págs. 62-70
• Idioma: inglés
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• Resumen

  • A letter to the editor is presented in response to an article published on the "Harvard Business Review" journal's website in April 2013 which discusses research that suggests that using consultants to manage change initiatives increases the likelihood that a company will fail.