Letter from the CEO

• Autores: Gayle Fuguitt
• Localización: Journal of Advertising Research, ISSN 0021-8499, Vol. 53, Nº 2, 2013
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • An introduction is presented in which the president and chief executive of the Advertising Research Foundation (ARF), publisher of the "Journal of Advertising Research," discusses her background prior to joining the staff of the foundation and improvements being made to the publication.