Business Focus at a Glance: Road Map to Smarter Marketing Decisions

• Localización: Journal of Advertising Research, ISSN 0021-8499, Vol. 53, Nº 2, 2013, págs. 123-124
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • A table is presented which matches the content of the articles in the issue with practical topics related to marketing decision-making, including brand strategy, media planning, and mobile marketing.