Management Slant.

• Localización: Journal of Advertising Research, ISSN 0021-8499, Vol. 53, Nº 2, 2013, págs. 124-128
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Abstracts are presented of articles in the issue including "The Secret Sauce for Super Bowl Advertising: What Makes Marketing Work in the World's Most Watched Event?" by Jin-Woo Kim, Traci H. Freling, and Douglas B. Grisaffe, "How Strong is the Pull of the Past? Measuring Personal Nostalgia Evoked by Advertising" by Altaf Merchant, Kathryn Latour, John B. Ford, and Michael S. Latour, and "More Mutter About Clutter: Extending Empirical Generalizations to Facebook" by Karen Nelson-Field, Erica Riebe, and Byron Sharp.