ERRATUM

• Localización: Journal of marketing research, ISSN 0022-2437, Vol. 50, Nº 1, 2013, págs. 3-4
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Corrections are presented to several articles published in the December 2012 issue, including information on "Discovering How Advertising Grows Sales and Builds Brands," by Norris I. Bruce, Kay Peters, and Prasad A. Naik; "It's Not Whether You Win or Lose, It's How You Play the Game? The Role of Process and Outcome in Experience Consumption," by Xiaojing Yang, Huifang Mao, and Laura A. Peracchio; and "More Than Fit: Brand Extension Authenticity," by Susan Spiggle, Hang T. Nguyen, and Mary Caravella.