The Importance of Technology and R&D Expenditures in the Visibility of the Firms on the Web: An Exploratory Study

• Autores: Alba Ester Martínez Ruiz, Mike Thelwall
• Localización: Cybermetrics: International Journal of Scientometrics, Informetrics and Bibliometrics, ISSN-e 1137-5019, Nº. 14, 2010
• Idioma: inglés
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• Resumen

  • This article investigates the relationship between the web visibility of firms, and the firms' technologies and the R&D expenditures. Link data are used as a proxy for the web visibility of a firm, and patent indicators are used as a proxy of importance of technologies. Data used derives from a set of firms in the renewable energy field. The findings suggest that firms investing more in R&D and/or developing more high-impact technology are more visible on the web, but these relationships are mainly due to larger firms having higher values for all three indicators